Fair Fashion

Your clothing choice can make a difference for the world's poorest

When you choose clothes made by women from Africa's poorest countries, you help create jobs and improve the living conditions of families and communities. The women work in decent conditions and receive a fair wage, giving them the opportunity to support their children, send them to school and build a better future.

Ethical production creates empowerment: When women from impoverished areas of Africa gain access to jobs, education and health services through ethical clothing production, they also gain the power to change their lives. That is empowerment in practice – where every piece of clothing contributes to a greater cause: giving women the opportunity to take control of their economic future while strengthening their communities.